SNDB PLC, Sri Lanka’s leading private sector bank, has rolled out its Happiness Cards campaign, bringing together a new positioning and way of living with seasonal savings, flexible payment options, and lifestyle benefits.

Across shopping, travel, dining, household purchases, and festive spending, the campaign represents a stronger effort to position SNDB Cards as a more relevant part of the plans, priorities, and experiences people look forward to.

“At SNDB, our brand is built not just through communication but through the everyday moments where we enable our customers to live life to the fullest fulfilling their ambitions, dreams and life goals. ‘The Happiness Card’ reflects our belief that happiness should not be postponed.”

Upul Adikari, SNDB Vice President, Marketing and Corporate Communications, shared that today, a card should be more than a financial tool; it should be an enabler of experiences and a partner in the moments people look forward to.

According to Gauthami Niranjan, SNDB Vice President, Cards, this year’s Happiness Cards offering has been designed to reflect the seasonal shift in spending. It covers festive shopping, household needs, travel, dining, and larger planned purchases, while providing cardholders with savings of up to 70%, 0% interest instalment plans, and a broad range of privileges.

The campaign spans supermarkets, fashion, electronics, home appliances, and solar energy solutions. Flexible repayment remains a key part of the campaign, with SNDB cardholders accessing 0 percent interest instalment plans of up to 48 months at selected retailers.

Adding a major seasonal reward, SNDB is also offering SNDB Visa Club Infinite Credit Card holders the opportunity to stand a chance of winning a fully paid three-day tour for two to New York and New Jersey, USA, to experience the FIFA World Cup Finals 2026.